News

Back To School Essentials for Immunity & Focus

Back To School Essentials for Immunity & Focus

It’s the first week back to school and we have a number of tips to help set your kids up for the best year yet. If you’re looking for a guaranteed solution to nourish your child's health as they return to school, keep reading.

I’mNutrients is one of our favourite kids supplements brands in store, and for good reason. It is a child focused nutrient company, that came into fruition after Brittany, local founder, struggled to find effective, clean and palatable supplements for her own children.

We’re excited to share a Q&A session where we’ll dive into the benefits of these powerful therapeutic formulations. Plus, we’re thrilled to announce the launch of two new essentials designed to keep your kids immunity in peak health at school AND give their learning a supportive boost!

Introducing our newest addition… Brain DHA and Elderberry Immune Gummies! 

Q: What inspired you to create these new products, especially focusing on immunity and cognitive function for kids?

It all started with our now best seller, Calm Mind. A combination of saffron, magnesium, zinc and B6 which I formulated for my own son to help with emotional wellbeing and nervous system health. The inspiration was my son and my desperate need to support him. He was really struggling but the wheels were falling off for us as a family with the stress of the whole situation….we all needed a dose of Calm Mind!

I knew DHA and/or an omega 3 would complement the Calm Mind formulation to support brain health plus my kids don't love fish, unless it's fish fingers! I knew they weren’t getting enough omega 3 and DHA through diet alone. The problem was that all of the omega 3 products on the market tasted really fishy and my kids wouldn’t take them (hello money down the drain). My other concern was the sourcing of the fish, heavy metals and sustainability. When I finally found a high concentration, sustainability sourced algae DHA material, I knew this was going to make an incredible product. Meet brain DHA! A fruity chewable burst containing sustainability sourced algae DHA. 

And the immunity range, well you don't have the guess too hard the inspiration behind our immune range! It’s so frustrating the cycle of illness we experience during school term. It always started with one kid, then slowly spreads to the rest of the family. Everyone eventually get’s better then the next lurgie hits. I wanted to have something easy (that my kids actually want to take) each day to support immune system function plus that could help us if we do unfortunately go down with something. 

Introducing elderberry immune! I have spent the last 2 years developing this gummy. It’s the first gummy in Australia to be vegan and sugar free. Most gummies are no more than glorified lollies, contain very little active ingredients and have a pretty bad reputation amongst parents BUT kids prefer them. Elderberry immune is contains 2 herbal weapons, Elderberry and Echinacea, both used in traditional western herbal medicine to help relieve symptoms of common cold and flu, plus a good dose of zinc to support immune system function. It’s a must in every parent's arsenal to combative the dread phone call from school and dreaded snot fest.

Q: Why is supporting children’s immune health and brain development so crucial, especially in today’s world?

It really comes down to the fact that food isn’t what it used to be and our kids are so fussy (mine included). This means that often they are missing out on the nutrients that they need to support their immune system and brain health. Things like iron, zinc, and omega 3’s are what many kids aren’t getting enough of. While you can't out supplement a bad diet, you can certainly help fill the gaps.

 

Q: Can you talk about the ingredients in the Immune Gummies and Brain DHA? What makes effective yet still appealing for kids?

t really comes down to the quality of our raw materials and the absence of nasties in our formulations. We source the best quality active ingredients and add them at the therapeutic dosage. We also choose natural flavours and no artificial sweeteners and or sugar and instead opt for stevia and xylitol. As a parent founded company, we know that the perfect supplement only exists if your kids will actually take it!

Q: What feedback have you received so far from parents who have tried these products? Any success stories you can share?

The feedback on brain DHA has been phenomenal. In a sea (pun intended) of fishy tasting omega 3 supplements, brain DHA really excels in terms of taste and sustainability. We know elderberry immune going to be a game changer for so may families. Having only launched late October, we are getting great feedback on the taste and texture. I cannot wait for winter to really give it a good run for its money!